I went on a number of great guided tours during my visit to Ireland but the award for most cheery tour guide definitely goes to the Jameson Experience at the Midleton Distillery in County Cork. The enthusiasm and friendliness of the guide reminded me a lot of Mary Poppins. It was clear the guide was … Continue reading Midleton Distillery: Built Heritage and Whiskey
Corporate History at the Guinness Storehouse
Brand or corporate museums have never been high on my list of places to visit. But, while in Dublin I did visit the Guinness Storehouse. The Storehouse is really more of a corporate museum than a traditional brewery and the visitor experience has more in common with a museum visit than a brewery tour.Visits to … Continue reading Corporate History at the Guinness Storehouse
Engaging Corporate Heritage: Struggling to Cultivate Institutional Memory
My most recent post, Corporate Heritage: Struggling to Cultivate Institutional Memory, can be seen over on the Active History group blog. My post looks at the reasons why institutional memory is non existent in so many institutions, why organizations should care about institutional memory, and how to foster a culture which cultivates institutional memory.